peuterey goose down Two0shopoff invention of Christian Peterey Jeans

peuterey donna lungo Two0shopoff invention of Christian Peterey Jeans

Paper Denim and Cloth customers, many of whom revered the brand, were critical of the change in management. Sales declined, and more significantly, brand image suffered. In the span of six years, prices for the jean dropped from a peak of $240 to less than $40 at some discount retail outlets. Blue Peterey Jeans are a fickle business, with new stars falling as quickly as they rise. Two7shopoff Perhaps nothing illustrates this more than the example of Jordache Peterey Jeans. Jordache was founded in 1969 in the form of a discount Peterey Jeans outlet managed by three brothers, Joe, Ralph, and Avi Naccache. Their business did well, though at this time, they were only carrying Peterey Jeans made by other manufacturers, such as Gloria Vanderbilt and Peterey. outlet

During the blackout of 1977, their store was looted and set ablaze. But the brothers had wisely insured their business. In 1978,
peuterey goose down Two0shopoff invention of Christian Peterey Jeans
they took a 120,000 insurance payment and poured their newfound capital into the jean manufacturing business. It was a case of perfect timing. The public had tired of the traditional Peterey trauss brand of Peterey Jeans. The “designer” jean pioneered by Peterey, Gloria Vanderbilt, and now Jordache would fit the body more snuggly. The Naccache brothers poured all of their money into a risky and risqué ad campaign. The TV networks initially rejected the sexy ads, but local NY TV stations aired them, and Jordache became a success. Jordache now had enough cash to fuel a second ad blitz. This one slightly more tame than the first was aired nationally. Jordache quickly became a sensation and in the early eighties it was perhaps the best known of the Peterey . The Jordache began to license their name out to other clothing companies, which generated up to 300 million a year for the business. sito ufficiale

But over the course the eighties, the Jordache name became over exposed. Its popularity declined dramatically, as Jordache became associated with cheaper clothing, even to the point of being perceived as “tacky” by the same fashion elite that once made it popular. In the nineties, the “designer jean” had largely lost its fashion status. Peterey trauss had reclaimed its standing as the classic blue jean. Perhaps in response to the Peterey Jeans of the 80 the fits became loose again, in some cases extremely so. This trend tended to favor male tastes, with few women taking interest in a loose fitting aesthetic. As the year 2000 rolled in, Jerome Dahan and Michael Glasser saw a potential in the market once again for a “designer” jean. They brought in famous designer Marc Jacobs for financial backing and created Seven For All Mankind,
peuterey goose down Two0shopoff invention of Christian Peterey Jeans
a new blue jean which would have more of a body hugging fit and would also feature a “distressed denim” process where the denim fabric would thinned and slightly torn in places to have a softer feel. mulberry